Television - In this precedent-setting deal, one of the fastest growing sports properties in the world - the Arena Football League - has joined forces with the Worldwide Leader in Sports- ESPN.

ESPN will air Regional games every week for 17 weeks, plus playoff games and the Arena Bowl. This new partnership between the AFL and ESPN has a 5-year contract term.

TV advertising during each Dragons broadcast will provide media access to one of the best consumer markets in the country.

Radio - ESPN 1050, the New York Dragons' Broadcast Affiliate will provide a sponsor the ideal advertising platform with coverage from Manhattan to Montauk.

In addition to: 30 and: 60 second commercials, radio packages can include game features, billboard mentions and promotional announcements.

Dragons fans can also listen LIVE via Internet broadcast from anywhere in the United States.

PRINT

The Huddle - The program is a must-have for every Dragons fan. The book contains player facts, features and statistics. All programs are given out free to all fans during each home game for increased readership. The program will be updated continually throughout the season providing a great vehicle for building awareness.

Media Guide - The Media Guide is an annual publication, which describes the history of the team, statistics, current player and management information and previous season highlights; as well as information on all other teams in the league. Media Guides are distributed to all AFL teams as well as local newspapers, television and radio stations throughout the U.S. market.

Ticket Backs - Put your message directly in the hands of all ticket holders. Your company's logo will be on the back of all New York Dragon season tickets, group tickets and internally printed individual game tickets for the season.

Pocket Schedule - Distributed through area retail outlets for maximum exposure to the New York market.

WEBSITE

Banner Ads - Your company will receive entitlement to one (1) Internet banner on the New York Dragons' web site, www.newyorkdragons.com.
Recognized as one of the premier sites in the AFL, the official New York Dragons home page has the most current news, stats and activities involving the team. It is updated several times a day and is the "source" for Dragons information on the web.

Web Page Sponsorship - Your company can receive sponsorship of a Dragons web page on our web site. These pages include Locker Room, Standings, Dragons 101, FireDancers, etc.

Web Promotions - Sponsor a web-based promotion, whether it be an on-line sweepstakes or an interactive game fans can play when they log on.

PARTNERSHIP MAIN